Zermatt

A graphic design language for the presentation of architectural information and analysis of climbing routes in a segment of Zermatt.

The system prioritizes clarity, adaptability, and legibility across different display qualities. Inspired by early aviation instruments, where essential information had to be communicated through limited interfaces, the design explores how constraints can create precision and visual clarity. Through this pursuit of clarity, beauty emerges.

Project details

Client

fraserbrame

Project

Zermatt

Year

2025

Services

Branding Art & Design Graphic Design Architecture

Credits

Solo project

Next projects

Art & Design Direction

Branding, Graphic Design

Art & Design Direction

fraserbrame

Great design goes beyond aesthetics, it is a tool for communication, clarity, and connection. Each project is an exploation of these principles.


From web design and art direction to architecture, urbnanism, and photography, I work across disciplines to build cohesive design systems. Every project is shaped through close collaboration, careful listening, and clear intent.

Founded

2026 / Schaffhausen, CH

fraserbrame ©

fraserbrame

Great design goes beyond aesthetics, it is a tool for communication, clarity, and connection. Each project is an exploation of these principles.


From web design and art direction to architecture, urbnanism, and photography, I work across disciplines to build cohesive design systems. Every project is shaped through close collaboration, careful listening, and clear intent.

Founded

2026 / Schaffhausen, CH

fraserbrame ©

fraserbrame

Great design goes beyond aesthetics, it is a tool for communication, clarity, and connection. Each project is an exploation of these principles.


From web design and art direction to architecture, urbnanism, and photography, I work across disciplines to build cohesive design systems. Every project is shaped through close collaboration, careful listening, and clear intent.

Founded

2026 / Schaffhausen, CH

fraserbrame ©